Accepted to BizSpark

Just this week HawkeSoft was accepted into Microsoft's BizSpark program! To learn more about BizSpark check out http://www.microsoft.com/bizspark/.

Musings of a Startup - Part 2 - More Advertising

Hello again, things on the advertising front have come a long way since my last post. I am now getting plenty of clicks. I am hitting my daily ad budget on Google Adwords nearly everyday. Also, using Google Analytics I am tracking download conversions and getting between a 25%-50% daily conversion rate. So far so good!

I am finding Google analytics an incredibly useful tool for learning about the traffic hitting the HawkeSoft website. In addition to conversions it is very interesting to see what countries are hitting the site the most (India and the United States are the clear leaders at this point).

Well, advertising is coming along well now, time to see if it starts translating into sales. If anyone has questions about the EZ SQL Restore application, or has run into any problems just let me know.

- Grant

Musings of a Startup - Part 1 - Advertising

HawkeSoft is my first startup, and I am having to learn many new things... fast!

Google AdWords and Microsoft adCenter are my newest interests. Trying to get the news out on a new company/product is an interesting task. I must admit that working with the ad campaigns is actually quite fun on some level. It connects to my interest in fantasy sports and the stock market from a pure number crunching standpoint.

Has anyone else worked with these ad technologies and had any kind of epiphany on how to get clicks? So far I am registering thousands of impressions and almost no clicks (which means not too many people are probably reading this blog... hmm).

I am also considering submitting my application to well-read blogs and other online publications.

So far the whole startup venture has been very rewarding, and interesting to say the least. It appears as though my first musing has turned into more of a rambling... be back soon.

- Grant